![]() ![]() Now, here we are 21 years later and, for the past few years, all of our neighbors have been installing their home’s third roof, which usually has entailed tearing off and disposing of the first two layers of roofing.Įxcept for us … and a couple of others who also have metal roofs. There were also a couple of wood shingle roofs and a couple of metal roofs in the neighborhood. Many of those projects consisted of a second layer of asphalt shingles. When we replaced the roof in 1996, every other home in the neighborhood was also going to its second roof. Most of the homes in our neighborhood were built in the time period from 1975 – 1985. You see, that is an investment that is paying us back. And that was the metal roof we installed in 1996 – 21 years ago. But, there is one thing we have done that I haven’t mentioned yet that I can say I have never regretted. There are things I wish we wouldn’t have done and things I wish we would’ve done differently. Fact is, especially if they really do “carry us out” of this home, we will never see financial benefit from the projects, though they have added to our comfort and enjoyment.Īs I reflect on all of the investments, changes, and upgrades we have made to our home, there are precious few that I don’t have some misgivings on. I’d be kidding you if I didn’t admit that, over the course of all of those projects, the thought that “this place is a money pit” hadn’t gone through my head … numerous times. Right now, we’re in the middle of replacing our nearly 40-year-old kitchen. ![]() We built a master bath, doubled our family room, added an in-ground pool, remodeling the exterior, replaced all the windows, improved drainage around the house, remodeled two bathroooms, painted, added wood and tile floors, and replaced all the exterior concrete. Over those years, we have done a lot of things to our home. Nearly 24 years later, it still is our “forever home”. The home had “great bones” for expansion and remodeling in the years ahead. We found a modest home (which allowed us to afford it) in a nice neighborhood. ![]() We made a choice then that we hated the process of changing homes and moving so we determined to buy a home that we could stay in for the long term and raise our family in. My wife and I bought out current home in 1994. The typical metal roof customer sees themselves as staying in their home until they are “carried out.” They may be young, they may be old, or they may be someplace in between, but the single most common factor is seeing themselves as being in their “forever home”. That’s because the things that drive them to choose metal tend to be more about their lifestyle and their mindset than about their socio-demographics. Marketers tend to want to put consumers into boxes and say things like “Our customer is 43.6 years old, married, with two children (the oldest about to enter college), 2.8 cars, 1.2 dogs, and a guinea pig.” However, when it comes to metal roofing customers, we find that there is no “average” or “typical” customer we can target. Whether they chose a vertical seam roof or perhaps a shake, shingle, or slate look metal roof, and whether that roof was aluminum, steel, or copper, I am often asked what drove them to step outside the box a bit to a metal roof. Having spent my entire career in residential metal roofing, I often get asked about the homeowners who chose metal roofs for their homes. Novem| By Todd Miller | Filed under: Blog, Metal Roofing ![]()
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